A unique look at the second of Manhattan’s four Madison Square Garden buildings graced artwork 100 years ago in an advertisement for New York’s Monroe Clothes. Published in the January 17, 1920, edition of The Saturday Evening Post, the creative references the Garden’s “social and sporting events.”
An original copy of the ad, which includes the boast “New York Styles America,” is among the newest additions in New York Sports Tours’ large collection of historical items. The ad depicts the Garden when it overlooked Madison Square Park and was bordered by Madison and Park Avenues and 26th and 27th Streets.
Designed by noted architect Stanford White, the second Garden hosted events of many sports, from boxing to auto polo. Six years after the ad was published in The Saturday Evening Post, the building was destroyed for the construction of the New York Life Building now on the site.
The second Garden was the tallest of the borough’s four Gardens. Topped by a statue of the goddess Diana designed by Augustus Saint-Gaudens, the building towered to the highest point in the city when the facility was opened in 1890. Today, Diana is featured in New York Sports Tours’ registered trademark.
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